Fate Brewing Company is a craft brewery and brewpub established in 2012 in Scottsdale, Arizona. The belief is simple: Every community needs a place to go to celebrate. Fate’s sights are set on being the place you’d bring your best friends to.

Fate began with a modest 7 barrel brewhouse and 14 barrels of fermentation space in north Scottsdale and has since expanded to multiple locations across the Phoenix metropolitan area with a 15 barrel brewhouse and 180 barrels of fermentation space in south Scottsdale.

Fate is one of those special clients as it originated as a personal relationship Zach had formed organically with the original owner directly (before and during the renaming from Fate—to McFate—and then back to Fate again). All work completed by our Founder, Zach Bates.

Work completed + Materials Created

Social media strategy
Brewery collab branding
Anniversary logo
Anniversary event planning
Table tent cards
Menu updates
Photography

Beer can labels
Tap handles
Vehicle wraps
Keg collars
Poster designs
Glassware
Graphic tees

To celebrate Fate's 5 Year Anniversary, they brewed and released a limited Triple Oat IPA (a riff off of their original Double Oat IPA) to premiere during the event. To prep for the anniversary, we updated their anniversary logo, updated the label for their canned Triple Oat IPA, created graphic tees, custom glassware, posters, table tent cards, and additional collateral featuring the mule that were all for sale for the weekend.