DTPHX
As the Phoenix Flies™
Exposition
Phoenix is soaring! Downtown Phoenix Inc. is a community-building organization dedicated to enhancing the vitality of downtown Phoenix. Their mission is to facilitate collaboration, cultivate connections, and contribute to the growth and vibrancy of the community.
From sunrise to city lights, downtown Phoenix is alive with movement, culture, and endless discoveries. As the city unfolds beneath you, take in the rhythm of the streets—the pulse of innovation, the hum of conversation, and the energy of a place that never stops evolving.
Glide over rooftop patios where the skyline meets craft cocktails. Slip through hidden doors into intimate speakeasies. Follow the flow of the city from towering high-rises to vibrant art-filled alleyways. Every turn reveals a new perspective, a new story, a new reason to explore.
This is downtown Phoenix—bold, unexpected, and waiting to be experienced.
As Arizona prepared for an influx of Super Bowl LVII visitors, Athena Katlin and Stephen Simms helped DTPHX capture the heart of Downtown Phoenix with dynamic drone cinematography for a campaign developed to ensure it would be a key stop on their itineraries. They showcased the city’s hidden rooftops, vibrant streets, and unexpected gems, bringing to life the rhythm of a city full of movement, character, and endless possibilities. Drone operation by Saunders Staley.
Work Completed
Pre-production
Concept development
Storyboarding
Casting + talent management
Production
Videography
Aerial videography
Sound Design
Post-production
This film was distributed through multiple channels—including social media, traditional outlets, and unconventional placements—to maximize its reach.
Within days of its launch, the film went viral, gaining worldwide attention. The client has received an outpouring of positive feedback and endorsements, and we’re proud to shine a light on the best of Downtown Phoenix.
175,800+
Plays within one week of launching
4,434+
Shares within one week of launching
825+
Comments within one week of launching
20,300+
Number of likes within one week of launching
392,545+
Total views after 90 days of launching
DTPHX is the nexus of innovation, attracting tech, creative, financial, and biomedical companies to create a thriving hub of knowledge and business. Their vision is to build a vibrant, inclusive downtown that strengthens the city's heart while enriching the experiences of residents, visitors, and businesses.
To support this mission, DPI provides essential services like cleanliness and safety initiatives, marketing, and event production. They also manage key organizations such as the Phoenix Community Alliance and the Downtown Phoenix Community Development Corporation, which focus on advocacy and housing development.
DPI fosters community engagement through The Flock, a volunteer program that connects people with opportunities to give back. By driving progress, sustainable growth, and a sense of pride in downtown, they ensure Phoenix continues to soar.
Key functions
Event planning: Organizing signature events like Urban Wine Walk, Urban Ale Trail, and Winter Wanderland to attract visitors and activate downtown spaces.
Business development: Attracting new businesses to downtown Phoenix, particularly tech, creative, and financial companies, and supporting existing businesses through marketing initiatives.
Community engagement: Collaborating with local organizations and community groups to foster a sense of belonging and improve the overall downtown experience.
Enhanced municipal services: Providing additional services like cleanliness, beautification, and security within the downtown area.
Advocacy: Working with city leaders to advocate for policies that support downtown development and improvements.